I want to be clear that this rant should not be considered fulsome. I am sure many link brands are doing the things I'm complaining about very well – and if link I failed to mention a brand you work for, wear, or own, do not take offense. I would be delighted to add to each section based on the comments below. So go ahead and link tell me what I got right and wrong—and whose innovations we should all be paying attention to.

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