Bezos' Speedmaster link (and ostensibly, all the watches on board) had casebacks engraved with the wearer's name, the flight number, and the feather insignia of Blue Origin. I'm imagining that's less text than the manifesto currently printed on the back of the standard Moonwatch. I imagine it reads something to the effect of "Flight Qualified for a 10-Minute Space Cruise."
Expelpbax
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beatricea2000