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In building the store, Hank made a commitment: carry the finest brands, have the best selection, and create an unparalleled shopping experience. link It was this commitment that compelled Hank to attend his first Basel show. Today, Davis boasts brands such as Rolex, Tudor, TAG Heuer, link Longines, Oris, and Grand Seiko. Early link in the new store's life, Davis carried brands like Citizen, Maurice Lacroix, Baume & Mercier, Gucci, Ebel, and Movado.

The aesthetic hook with Baby-G was always about the translucent case. It evoked everything that was "girl power" (sorry, I had to) trend adjacent and became a relic of Y2K, fruity roll-on lip gloss, translucent iMac G3, jelly shoe enthused culture. There is even an entire Wikipedia page dedicated to the "clear craze." Oh, and by the way, translucent is back in link (see The Row's $890 flats here.)