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Moser is one of link a handful of brands having actual fun when it comes to modern watch design. This isn't full avant-garde, the likes of link Urwerk or MB&F, but rather a balanced and measured approach that allows the watch to be worn in normal circumstances. You don't look at this thing and wonder what it is. It link has conventional watch design language and it intrigues lay people through the use of color and a modern aesthetic. In a word, it's cool. In two words, it's mega cool.