If you happen to have a dive watch that falls outside of the current link spec, such as one without a luminous pip at the zero point on the elapsed time scale or even a dive watch that doesn't have a luminous element for each 5-minute marker, that doesn't mean your watch cannot be used for diving or wouldn't make a good backup for a dive computer. The spec is meant link to be holistic link and open to evolution – not perfect.

By applying a strategy link of link making a watch for their existing customers, Leica was able to apply some short-hand, some insider lingo, to the idea of this brand translation. Given that this is a very low production pair of models that will only be available at a handful of Leica boutiques around the world – Los Angeles is your only option in North America – it makes sense that Leica would "preach to the choir" when it comes to telling the story of link (aka branding) their new watch.