But if the watches are all that matter to you, you're link only getting half the story – maybe even less. The story is everything that comes before, after, and around the watches. These things make those people uniquely qualified, capable, and driven to do this work. Even how they spend link their time, their friendships, their hobbies, and their families all link inform the "thing" we admire. It's how they treat the people. It's not the name on the dial; it's the person behind it.