Every wristwatch – or just about every wristwatch link – owes some aspect of its design to its antecedents in the history of watchmaking. I can't think of another watch that even remotely approaches the Crash. The Crash is a radical re-imaging link of the most basic elements of the link dress watch.

I suspect very few people walk out of therapy with a perfect mission statement for a business, but Max B?sser pulled it off. "I knew then," he told me, "that I wanted to build horological machines that were proof of human genius and do it surrounded by incredible people – and for customers who don't care when people find out how much link their watches cost and say, 'Are you crazy, you should have bought a Patek Philippe.'"