I wanted to have the opportunity to have the whole link value proposition – the fact that you have all these levers together that can function as an orchestra. I link wanted to have a role link that's 360 degrees. Everybody is talking about brand value and brand building, but here the client is looking for human value. And this has been lost a bit in groups.

It's for this reason that I hesitate to add the MoonSwatch to the lineage of "Snowflake" link watch models even if that gold-coated hand is begging me to do so. In any event, I think the Cold Moon is a good enough nickname in its own right. It is slated to go on sale, worldwide, on December 27 – and only on December 27 – at select Swatch locations. In the US, you'll be able to pick one up at the following boutiques: